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Many
companies invest a small fortune to acquire a new business
relationship only to find they lose it prematurely.
This book explores why spending 90% of your efforts in
getting the deal and then only 10% to maintain it is all wrong.
Profits are made in the years after the deal is signed.
Find out how your organization can maximize its return on
investment by negotiating to keep superior customers and
suppliers.
You
will discover:
- Why
negotiating trust is vital to sustain profitable
deals
- How
to lead your team beyond just "Customer Satisfaction
Ratings" to building lasting Customer Retention
programs.
- Why the Triple Crown of Business®
process is the "Heart and Soul" of
selling solutions to your customers.
- Why
some suppliers are actually firing customers
- The
secret ingredient in defining Value
- How
the wrong selling and negotiating tactics can cost you profits
- The
4 phases of business relationships and how to prosper in each
In this book you will learn the secrets
of Winning EdgeÒ organizations that cultivate
business relationships for keeps.
Want to enjoy business more?
Buy this book before your competitors.
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